PROFILE

PLAIN HOMELAND, born from an entrepreneur’s passion in 2006, has grown from a little furniture shop in Foshan into a global home furnishings enterprise. We bridge eastern craftsmanship with western design sensibilities, carrying forward our founder’s original commitment to making exceptional design accessible. Up till now, this legacy still lives in every partnership we build.

Today, our 100,000M² industrial park, 20,000M² smart warehouse, and 50,000M² company-owned flagship showroom stand as testaments to this journey. Yet behind these numbers lies an unwavering focus on human-centric design. From R&D to after-sales, our team of hundreds works as one, blending craftsmanship with innovation to transform houses into homes.

We measure success not in square meters, but in moments——snuggling up on the plush sofa we crafted after work, or curling up in bed with a book and a fragrant candle at night. This is why PLAIN HOMELAND exists—to make every space functional and poetic, and to make everything lovely within reach!

19+

Năm kinh nghiệm

50.000

Phòng trưng bày hàng đầu

200+

Bằng sáng chế quốc gia

300+

Cửa hàng trên toàn thế giới

Company Headquarters

Headquartered in Foshan, where tradition meets innovation, PLAIN HOMELAND has reimagined a 5,000m2 modern workplace. Dissolving boundaries like mist at dawn,glass partitions replace solid walls, while sunlight spills unimpeded across collaborative hubs. Every minimalist detail is designed to promote serenity and amplify focus, where boundaries fade to make room for ideas. This is not just an office, but also a space for liberation of mind.

2006
Established
2008
Establishment of the first store and the first hardware factory
2012
Rebranded as 'PLAIN HOMELAND'
2013
Become the golden supplier of Indian Chamber of Commerce, Provide the furniture solution for the royal members of Southeast Asian countries
2015
Foshan flagship showroom upgraded
2017
Establishment of 100,000㎡ production base and 20,000㎡ smart warehouse
2019
Launch the first brand of 'OXME'
2020
Launch the second brand of 'HANSPLAIN'
2021
Won 2 of IAI Design Awards and other Chinese design awards
2022
Launch the third brand of 'WASSAI' and 5,000㎡ new headquarters in operation
2023
Upgrade the brand of 'OXME'
2024
Establishment of several overseas stores
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Beautiful Spaces

Our Mission

PLAIN HOMELAND brings beautiful spaces to more lives.

Competitiveness

Our Vision

PLAIN HOMELAND is committed to becoming a home furnishing enterprise with international competitiveness.

Passion

Our Values

Passion

Passion

Passion

Passion