Plain Homeland significantly accelerated its international expansion strategy in 2025, with a big push into the fast growing Middle East and Southeast Asia markets. This strategic initiative was highlighted by our successful participation in two major international trade fairs——INDEX Dubai in June and the Indonesia Defu Expo in November.
Powering Success in the UAE Through Design
At INDEX Dubai 2025, we engaged with numerous interior designers and architects from the UAE and the wider Gulf region. Our furniture collection resonated strongly, receiving acclaim for its quality, clean lines, and thoughtful adaptation to contemporary Asian living spaces. The positive feedback and potential project inquiries from these design professionals have solidified our commitment to the UAE market.
Marking a Successful Debut in Indonesia
Plain Homeland, recognizing Indonesia’s growth potential, has debuted at the Indonesia Furniture Fair. Our modern minimalist furniture attracted significant interest from local buyers and medias, who recognised its quality and preferences. The positive response from the Indonesian market has confirmed its immense potential. This has motivated us to deepen our commitment to the market.
Expanding Our International Footprint
Through participation in key regional fairs, we are bringing Plain Homeland’s vision to the world. The connections made and insights gained in both the Middle East and Southeast Asia will fuel our global strategy as we continue to expand our international footprint in 2026 and beyond.
